One of the features of the new world is that everyone has a "feed," which is basically their own blog/myspace/tv channel. The ratings of your feed (combined with how much the city interface overhears people talking about you) determines your social status—so everyone knows at all times how famous they are.
As Scott Westerfeld explored the themes of extreme beauty in the first three Uglies books, now he takes on the world's obsession with fame and popularity. And how anyone can be an instant celebrity."
Author's Website
Author Interview